'Blow your business up before the market does' but what if you don't?

Rita speaks to Business Leader magazine about what happens if you don't 'blow your business up before the market does'. Read the full article here: https://www.businessleader.co.uk/simon-sinek-famously-said-blow-your-business-up-before-the-market-does-it-but-what-if-you-dont/61537/